Ideation is the process of idea generation. Mentally it represents a process of “going wide” in terms of concepts and outcomes. Ideation provides the fuel for building prototypes and driving innovative solutions.
WHY do we teach it?
Ideate in order to step beyond obvious solutions. We ideate to harness the collective perspectives and strengths of our teams. We ideate to create fluency (volume) and flexibility (variety) in our innovation options.
WHAT is it?
Ideation is the process of idea generation. Mentally it represents a process of “going wide” in terms of concepts and outcomes. Ideation provides the fuel for building prototypes and driving innovative solutions.WHY do we teach it?
Ideate in order to step beyond obvious solutions. We ideate to harness the collective perspectives and strengths of our teams. We ideate to create fluency (volume) and flexibility (variety) in our innovation options.